pay.com.au
For pay.com.au, we develop and deliver multiple quarterly campaigns across large-scale out-of-home and marketing collateral. Each campaign simplifies complex financial products through clear visual storytelling and outcome-driven messaging, translating real business challenges into relatable
narratives centred on improved cash flow, business growth and greater financial flexibility.
Designed specifically for out-of-home environments, the campaign uses bold colour, concise messaging and large-scale imagery to maximise visibility and recall. The flexible visual system was applied across a range of formats, creating a cohesive campaign that positions pay.com.au as a smart solution for improving business cash flow.
Deliverables
• OOH Campaign Concept Development
• Large Format Billboard Design
• Digital Outdoor Advertising Assets
• Campaign Visual Direction & Rollout Artwork
