Little Piddlers
Little Piddlers was created to provide a warm, playful and approachable identity for a children's brand. Inspired by curiosity, creativity and early childhood development, the visual system combines soft organic shapes, earthy tones and refined typography to create a brand that feels both nurturing and contemporary.
Designed to extend seamlessly across packaging, digital platforms and customer touchpoints, the identity balances functionality with personality. The result is a cohesive and memorable brand that appeals to modern parents while creating a welcoming and trustworthy presence within the children's market.
Deliverables
• Brand Identity Design
• Secondary Logos & Monogram
• Brand Guidelines
• Packaging Design
• Website Design Direction
• Colour Palette & Typography System
